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What should be the primary pricing objectives for the Ryanair ? Would the objectives differ for SunExpress or Air Europa? Why or why not? Which

  1. What should be the primary pricing objectives for the Ryanair ? Would the objectives differ for SunExpress or Air Europa? Why or why not?
  2. Which price setting approach best matched the international airline industry?
  3. Which forms of discounting best match international airline pricing system?
  4. Airline banned in Europe and how would such a ban affect pricing strategies for these companies in other areas where they are not banned?

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