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What should Bose do in November 2 0 1 7 to narrow the market share gap? Historically ( going back quite a long time )

What should Bose do in November

2017

to narrow the market share gap? Historically

(

going back quite a long time

)

Bose's tagline has been, "Better Sound through Research." Is this appropriate going forward? What positioning in the mind of the target consumer would you recommend for Bose? What marketing communication tactics would you recommend?

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