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What should Chase's approach be to manage these three different customer groups transactors, revolvers, and dormants/churners?
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Managing different customer groups requires a tailored approach to meet the specific needs and behaviors of each segment Heres a strategic approach for Chase to manage the transactors revolvers and do...Get Instant Access to Expert-Tailored Solutions
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
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