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What should your advertising activities try to achieve? How do you know if your advertising is effective or not? Explain with example.
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Advertising activities should aim to achieve several key objectives including Increasing brand awareness Advertising helps to make potential customers aware of your brand its products and its unique s...Get Instant Access to Expert-Tailored Solutions
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Microeconomics
Authors: Michael Parkin
11th edition
133019942, 978-0133020250, 133020258, 978-0133019940
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