What social media platform do you think best targeted your teams buyer persona? Did your team decide to spread out when the commercial would air or saturate one part of the year more heavily? What aspects of your target market led you to this decision? People sometimes say Oh, I had no success advertising on social media. What do you think might make a social media campaign more successful (or less successful) based on what you learned? Note that its important to research both the platform statistics and target market behavior