Question
What strategic marketing and value positioning techniques may JetBlue/Spirit adopt to gain a competitive advantage in the market? Why might a merger with JetBlue rather
What strategic marketing and value positioning techniques may JetBlue/Spirit adopt to gain a competitive advantage in the market? Why might a merger with JetBlue rather than Frontier Airlines make sense for a Spirit Airlines shareholder?
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Business Analysis And Valuation Using Financial Statements Text And Cases
Authors: Krishna G. Palepu, Paul M. Healy, Victor Lewis Bernard, W.Gordon Filby
2nd Edition
0324015658, 9780324015652
