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What strategic moves has the new CEO, Robin Hayes, put in place? Do these moves correspond to St. George's understanding of JetBlue's strategic position? Why
What strategic moves has the new CEO, Robin Hayes, put in place?
Do these moves correspond to St. George's understanding of JetBlue's strategic position? Why or why not? Explain.
Consider JetBlue's value curve.
Why is JetBlue experiencing a competitive advantage? What recommendations would you offer to JetBlue to strengthen its strategic profile? Be specific.
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