What strategies could you use when marketing your coaching business? What are the ethical considerations that need to be addressed when creating marketing materials?

In discussion question one, you created a scenario where the coach had to attempt to mitigate a situation. Imagine the organization decided to replace the coach, with one they felt was more in line with their organization and its values.

For this assignment, you will review the Korn Ferry website to analyze the organization's mission, vision, and market strategies used by the company to create a proposal for why you would be a good match for the company.

The questions are short answers and should not exceed 150 words

1. What is your impression of Korn Ferry, based on your review of the company's website?
2. What is the importance of branding and how can it impact behavior?
3. What are the ethical considerations that have to be considered when creating marketing materials?

Reference

https://www.kornferry.com/