What suggestions would you make for this plant-based cheese business idea? What doubts might consumers have? Along the way, what obstacles could the business encounter? What do you suggest doing in terms of a marketing plan? In order to answer the questions above, here is information about this plant-based cheese shaker business idea: Key Farmers Design 29 (marketing) 0 Assured Edge Solutions (co-packer & manufacturer) 0 Key suppliers- Santiago Limited (cashews), MB Herbals India- (Apple Cider Vinegar Powder) 0 Branding. marketing, manufacturing. packaging, The Business Model Canvas Key Activities Clean ingredients are essential to our label, sourcing the right ones. The process to create the product. this will be patented OR will remain a trade secret. Marketing likam or Company Name: PANACH EEZA Value Proposition 0 A non-dairy alternative to a staple cheese product that tastes fantastic. 0 Providing an option for a healthier cheese alternative product. 0 A healthier product. a tastier product and a sustainable product (the 3 customer segments). Customer Relationships 0 Our customer expects: Transparency, clean label. limited ingredients. our customer segments want a familiar product. 0 We have not established any customer relationships yet as the product has not been launched yet. I We want to keep the customer journey in mind and how they'll move from awareness to consideration to purchase. By reminding them of the next step forward, we will ensure the audience knows exactly what you want them to do. Customer Segments 0 Health-Focused: Vegans, vegetarians. and those on alternative diets who seek to add better plant-based goodness to their existing diet. 0 Flavor-Focused: Flexitarians and those seeking to add more plant-based groceries to their cart without giving up the avors and eating experiences they love. 0 Earth-Focused: Omnivores and exitarians who focus more on their grocery cart's impact, seeking environmentally friendly plant-based options. About Us Within the last few years, plant-based foods have been embraced for their innumerable health benefits and environmental sustainability. Panacheeza is a plant-based, powdered parmesan cheese made of4 simple ingredients: raw cashews, nutritional yeast, garlic powder and other Spices. We chose a name that would speak to the reasons behind why plant-based cheese consumers are revving up the cheese market: dairyfree alternatives that uphold good health, promote ethical farming and protect our environment. Overview The demand for plant-based food has accelerated within the last few years for the innumerable health benets and environmental sustainability plant-based products offer. Our product, Panacheeza is a five ingredient, plant-based powdered parmesan cheese consisting of cashews, nutritional yeast, garlic powder, sea salt and apple cider vinegar powder. Our mission statement is to give back to our planet by creating a superfood for a healthier you, while promoting animal welfare and offering a sustainable solution for generations. Panacheeza is introducing a powdered plant-based parmesan cheese that offers the same creamy texture as natural cheese, but with the added health benefits that are in demand by the expanding plant-based market. The plant-based cheese consumer has made such an imprint in the last few years that a plant-based cheese category has been added to the Annual Mintel Cheese reports. With natural cheese being considered part of a healthy diet, there is a perception that natural cheese can inhibit weight loss and that dairy is something to cut back on. This has caused a decrease of natural cheese consumption and an increase in dairy-free alternatives. Improved health attitudes of the consumer indicate they would like to see lessprocessed dairy alternatives, and are willing to accept the cost associated with a product that is of higher quality, and we believe that Pancheeeza can dojust that (Mintel Group, Ltd., 2020). At Panacheeza we pride ourselves on a minimal ingredient content that aims to inspire confidence in those seeking a healthier, more earth-friendly lifestyle. This dairy-free parmesan alternative aims to uphold health, promote ethical farming, and is committed to protecting our environment, all without the consumer missing out on their favorite dishes! The Opportunity The driving force behind the increased demand for dairy-free cheeses does not come from the vegan or vegetarian diet, but from flexitarians, who want cheese that is free from dairy and is easy to digest (Mascaraque, 2020). North America is in a plant-based era as dairy is under siege in key demographics in western markets. Dairy's reputation is under threat in the form of health concerns, animal welfare, environmental impact, market saturation, media attention and competition as seen in Figure 1. Market saturation Health reasons \\/ Allergies and intolerance to lactose J Lack of innovation in dairy and milk proteins categories \\/ Digestive discomfort / Consumer awareness of antibiotics and GMO feed given to cows v- \\ f C . . I I omp etlUOH ' Key factors . I x/ The rise of plant-based : slowing Anlmal welfare " alternatlves l down sales \\/ Intensive production - ' of dairy technologies leading to stress and discomfort for cows Media 1/ Increasing campaigns in press Environmental impact and social media bringing the health and sustainability of dairy into question -/ Dairy cows produce greenhouse gas emissions which contribute to climate change Panacheeza in a Nutshell Panacheeza will introduce the first powdered plant-based parmesan cheese that offers the same creamy texture as natural cheese, along with added in-demand health benefits. How will Panacheeza impact society? Panacheeza makes plant-based cheese more accessible to those used to a dairy-based diet. How will Panacheeza impact my life? Consumers will be healthier with a product that maximizes clean label, plant-based ingredients. What will I feel when eating Panacheeza products? Confidence in consumption of clean eating with simple, minimal ingredients. No more FOMO (fear of missing out) on favorite Italian dishes, plus a satisfaction in a cheese that tastes good and does good for your body and our planet.How will I benefit from eating Panacheeza products? You will experience great taste without compromising clean labels and vegan principles while upholding good health. Our main ingredient- cashews, are a good source of vitamins and minerals. Nutritional yeast our secondary ingredient, maintains a full B-vitamin complex and can be used as a substitute for vitamins and supplements