Question
What surprises you about this brand? (2) Do you think their business practices are lawful? Why or why not? (3) What are marketing ethics? Do
What surprises you about this brand?
(2) Do you think their business practices are lawful? Why or why not?
(3) What are marketing ethics? Do you think Luxotica's business/marketing practices are ethical? Why or why not?
(4) Would this video affect your intentions to buy from this brand? Why or why not?
https://www.youtube.com/watch?v=gDdq2rIqAlM
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
