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What the buyer's role in the planning process? What is the indirect advertising concept ? What is visual merchandising, and what are some examples? example.

  1. What the buyer's role in the planning process?
  2. What is the indirect advertising concept ?
  3. What is visual merchandising, and what are some examples? example.
  4. What is the differences between institutional and promotional special events and the buyer's role in each.
  5. Describe and provide an illustration of an advertising request form. What is the purpose of this form?

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