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What The Pronunciations Of Brand Names Really Mean - Cheddar ExaminesLinks to an external site. 1.What are phonemes? What is the field of phonetic symbolism?

What The Pronunciations Of Brand Names Really Mean - Cheddar ExaminesLinks to an external site. 1.What are phonemes? What is the field of "phonetic symbolism?" 2. What is the Bouba-Kiki Effect? 3. Why is the concept of sound symbolism pertinent to marketers? 4.How does sound symbolism relate to some of the brands you use or experience every day

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