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what to do for my reserach design Research Brief - Ladder Art Space This document forms the basis of Assignment 2 and Assignment 3 for
what to do for my reserach design Research Brief - Ladder Art Space This document forms the basis of Assignment 2 and Assignment 3 for MKT20019. Students are required to respond to the following problems, objectives and research questions. Company: Ladder Art Space Marketing Problem: Ladder Art Space faces competition from other art studios and entertainment options in the area and struggles to reach its target audience and create awareness about its services. Research Problem: Who is most likely to attend its paint and sip and paint your pet classes, what motivates them to participate, and how and what they prefer to receive information about the sessions? Research Objectives and Research Questions: Research Objective 1: To understand the demographics, interests, and behaviours of the target audience for Ladder Art Space. Reseach Questions: 1.1. What are the demographic (such as, age and gender) of the individuals most likely to attend paint and sip and paint your pet classes at Ladder Art Space? 1.2. Which of the variables predict interest toward a pain and sip session? 1.3. Is there any relationship between income and individual interest in paint and sip classes? How about how far they live from the city and their interests in painting and sip? 1.4. Does interest toward paint and sip workshops differ from interest toward paint your pet workshops? 1.5. Does interest towards each workshop (Paint and Sip and Paint Your Pet) differ by gender (Male and Female)? 1.6. Does intere
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