Question
What triggered TNA to go international rather than just continuing to export its products to Indonesia? 2. What challenges did TNA need to address when
What triggered TNA to go international rather than just continuing to export its products to Indonesia?
2.
What challenges did TNA need to address when establishing a store in Indonesia?
3.
What changes happened in TNAs value chain that enhanced value creation?
4.
What is the rationale behind the entry mode(s) that TNA selected to expand into the Indonesian market?
5.
How can the experiences of TNA be applied to other entrepreneurial ventures?
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
