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What turbulent forces are causing leaders in the automotive sector and government officials to rethink their use of fossil fuels? 2. Which managers top managers,
What turbulent forces are causing leaders in the automotive sector and government officials to rethink their use of fossil fuels?
2. Which managers top managers, middle managers or first-line managers would make company-wide decisions about which type of company car to use?
3. Why did Dyson locate its EV production facilities in Singapore?
4. Do you think Dyson had a competitive advantage in EVs? How would you use the PEST analysis (in Chapter 2 The Evolution of Management Thinking) to explain the reasons why the EV project was cancelled?
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