Question
What type of brand personality is UTRGV (University of Texas Rio Grand Valley) Why? Is that the image your current job should have? (Registrar office)
What type of brand personality is UTRGV (University of Texas Rio Grand Valley) Why? Is that the image your current job should have? (Registrar office) What would it take to change the personality to a potentially more desirable one?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
