What type of company is it?

Is the company doing well or poorly? What is its overall financial position?

If multiple years are available, what is happening at the company over time based on the ratios given?

How does the company compare to its industry either now or over time?

What ratios need to improve and how?

Which ratios are strong and why?

Schmidt Sportswear: C= company - Industry 2016 2017 2018 Growth in Sales U- NMF NMF 25% 10% 25% 12% Profit Margin 0 - 7.28% 7.82% 6.13% 783% 6.48% 7.98% ROA 5.54% 0 - 8.02% 7.98% 6.70% 8.79% 8.99% ROE 15.89% 14.28% 14.21% 15.62% 13.98% 16.03% - Receivables Turn 7.05X 9.03% 5.8OX 8.88X 5.22x 9.32x - Average Collection C 52 days 40 days 63 days 41.3 days 68.1 days 39 days Inventory Turnover 5.23x 4.25X 5.75X 5.12% 6.48X 5.13% Fixed Asset Turnover C 1.86% 1.630 1.97% 1.64X 1.36X 1.77X Total Asset Turnover 1.1x 1.05X 1.11% 1.12x .89 1.14%