What type of consumer is represented by the left side of this figure? Figure 9.11 A Conjoint Experiment Red store Red store Bull brand Bull brand 1 $2.99 3 $2.99 2 $3.99 $3.99 2 4 3 4 1-most preferred, ..., 4-least preferred O One who appreciates a good deal and will give up the brand to retain the lower price O One who does not care about brand name or price One who wants the brand and is willing to pay more to get it O One who values low price and brand name both highly