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What type of Externality is this? A clothing store and a jeweler are located side by sidein a shopping mall. If the clothing store spends

What type of Externality is this?

A clothing store and a jeweler are located side by sidein a shopping mall. If the clothing store spends C dollarson advertising and the jeweler spends J dollars onadvertising, then the profits of the clothing store will

be (24 + J)C - C2and the profits of the jeweler will be(66 + C)J - 2J2. Each firm'sadvertising expenditures has a:

A. Positive Production Externality

B. Negative Production Externality

C. Positive Consumption Externality

D. Negative Consumption Externality

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