What type of information Calgary tower includes when researching their customers? Do they focus on geographic, demographic, psychographic, and or product-related characteristics, etc? Do they use a number of segmentation means to target the market? Who are their specialized tourist segments? (Business and Professional, Incentive, SMERFs, Mature, Special-Interest, etc).

where Calgary tower sits on the Goods/Service Continuum. What types of facilitating goods (tangible items) accompany the services being sold? What are the "service expectations" surrounding the business and the products/service.