What type of price discrimination is being implemented by the restaurants and the Cardinals? How are the restaurants and the Cardinals increasing their revenue through these price discrimination strategies? How could the restaurants and the Cardinals increase revenue further by using pricing strategies that they are not currently taking the opportunity to implement? How would these be supported by furthering their digital capabilities? How might the restaurants and the Cardinals be losing revenue opportunities due to consumer opposition to the policies? How would you counsel the companies regarding whether they should be concerned with these consumer complaints