What type of promotional strategy promotes to the manufacturer?

Question 1 options:

a)

Pull strategy

b)

AIDA strategy

c)

Push strategy

d)

Market strategy

Which element of the promotional mix gives the buyer the most power to express their personal views?

Question 2 options:

a)

Advertising

b)

Social media

c)

Public relations

d)

Sales promotion

Which element of the promotional mix is the slowest in terms of reaching a large audience?

Question 3 options:

a)

Advertising

b)

Public relations

c)

Personal selling

d)

Social media

What type of pricing strategy is a company using when a customer finds it challenging to assess a product even after acquisition?

Question 4 options:

a)

Initial pricing

b)

Price skimming

c)

Prestige pricing

d)

Penetration pricing

What pricing practice is a small retailer using when the company marks up prices by 100%?

Question 5 options:

a)

Cost determinant pricing

b)

Elasticity of pricing

c)

Dynamic pricing

d)

Keystoning

Which model is a method for reaching promotional goals in terms of stages of consumer involvement with the message?

Question 6 options:

a)

Persuasion model

b)

Marketing mix

c)

Promotional Model

d)

AIDA concept

What is the marketing term for something which is given up to obtain a product?

Question 7 options:

a)

Product

b)

Good

c)

Service

d)

Price

Which stages of the Product Life Cycle (PLC) is known to include a lot of advertising and public relations to increase awareness?

Question 8 options:

a)

Pre-introduction

b)

Introduction and Growth

c)

Maturity and Decline

d)

Decline

Which element of the marketing mix makes frequent use of free samples, coupons, and contests?

Question 9 options:

a)

Advertising

b)

Public relations

c)

Sales promotion

d)

Personal selling

Which element of the marketing mix tells, influences, or reminds potential customers of a product?

a)

Product

b)

Price

c)

Promotion

d)

Place