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What type of segmentation did General Mills use in targeting the sale of Oui yogurt? Explain the segmentation method with examples from the case.
What type ofsegmentationdid General Mills use in targeting the sale of Oui yogurt? Explain the segmentation method with examples from the case.
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Accountancy And The Changing Landscape Of Integrated Reporting
Authors: Ioana Dragu
1st Edition
1522536221, 9781522536222
