Question
what type of segmenting characteristic is usage occasion e.g. how and when the brand is used? (why choose the answer) A demographic B culture C
what type of segmenting characteristic is "usage occasion" e.g. how and when the brand is used? (why choose the answer)
A demographic
B culture
C behavioral
D geographic
E environmental
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
