What type of value reflects the benefits and costs derived from product performance?

Question 1 options:

a)	Market
b)	Psychological
c)	Functional
d)	Consequential

Question 2 (1 point)

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Which of the following attributes are significant for target attractiveness?

Question 2 options:

a)	Monetary and promotion value
b)	Strategic value and stakeholder value
c)	Monetary and strategic value
d)	Population counts and research value

Question 3 (1 point)

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ABC Company is segmenting their market by occasion, like birthday parties. Which of the following terms describes this type of segmentation?

Question 3 options:

a)	Demographic segmentation
b)	Geographic segmentation
c)	Behavioral segmentation
d)	Psychographic segmentation

Question 4 (1 point)

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ABC Company examines its ability to beat the competition by fulfilling the target customers' needs. Which of the following terms describe this practice?

Question 4 options:

a)	Target compatibility
b)	Target attractiveness
c)	Concentrated marketing
d)	Differentiated marketing

Question 5 (1 point)

What is the recommended step after designing an offering's positioning strategy?

Question 5 options:

a)	Develop a positioning statement to communicate to stakeholders.
b)	Develop a market research plan to determine the need.
c)	Develop a distribution plan to get the product to the market.
d)	Develop the pricing strategy to sell the product in the marketplace.

Question 6 (1 point)

ABC Company is segmenting its market via age and occupation. Which of the following terms describes this type of segmentation?

Question 6 options:

a)	Demographic segmentation
b)	Geographic segmentation
c)	Behavioral segmentation
d)	Psychographic segmentation

Question 7 (1 point)

ABC Company is segmenting its market lifestyle. Which of the following terms describes this type of segmentation?

Question 7 options:

a)	Demographic segmentation
b)	Geographic segmentation
c)	Behavioral segmentation
d)	Psychographic segmentation

Question 8 (1 point)

Lee purchased her first new Mercedes Benz. The benefits she receives from the car are joy and excitement. What type of value is this known as in terms of positioning?

Question 8 options:

a)	Market
b)	Psychological
c)	Functional
d)	Derived

Question 9 (1 point)

What is the term for the marketing process for identifying customers for whom the company will optimize its offering?

Question 9 options:

a)	Positioning
b)	Targeting
c)	Company demand
d)	Market forecast

Question 10 (1 point)

What criteria determine whether a brand association can truly function as a point of difference?

Question 10 options:

a)	Desirable to the consumer, marketing mix, differentiating from competitors
b)	Desirable to the consumer, deliverable by the company, marketing mix
c)	Desirable to the consumer, deliverable by the company, differentiating from competitors
d)	Desirable to the consumer, marketing mix, deliverable by the company