What types of factors need to be considered before altering the organic schedule of a property's content offering for example, the decisions from the case to extend the Olympics multiple days, rearrange the MLB playoff schedule, and play football on a Thursday night (which was unheard of at the time). Some more modern examples would be the NFL adding a 17th game, MLB adding an extra Wild Card team to each league, or the NWSL staging a "Challenge Cup" inter-league event. From the lens of both property (i.e. MLB) and rights holder (i.e. TBS), analyze the impact of these shifts to "inventory".How does this impact sellers, buyers, and distributors of those live games?