What was Lee Apparel Company's overall goal for conducting such an extensive test market of its new jeans line under the brand name "Riders"?In your opinion, did the Company achieve its goal?Why or why not?

(2) Identify and explain the strengths and weaknesses associated with the test market process used by the Lee Apparel Company. (3) In your opinion, should the Company give consideration to the development and implementation of Internet-based test marketing strategies?Why? why not?

www. Gallup.com--The World Poll

Visit www.gallup.com and locate information about the Gallup World Poll.After reviewing the material, make a list of 5-8 challenges in conducting polls that represent 7 billion citizens across the world.