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What was the business unit strategy of Coors at the beginning of the case ( 1 9 7 7 ) ? Cost leadership based on

What was the business unit strategy of Coors at the beginning of the case

(1977) ?

Cost leadership based on broad cost advantages.

Differentiation based on selling a premium beer.

Focused cost leadership based on cost advantages but only in their region.

Focused differentiation based on selling premium beer in their region.

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