Question
What was the relationship (if any) between the L-42 pricing decision and the company's future need for capital funds? Assuming no other prices are to
What was the relationship (if any) between the L-42 pricing decision and the company's future need for capital funds?
Assuming no other prices are to be considered, should Forner price L-42 at $3.95 or $4.75?
If Forner's competitiors hold their prices at $3.95, how many square yards of L-42 would Forner need to sell at a price of $4.75 in order to earn the same profit as selling 150,000 square yards at a price of $3.95?
What additional information would you wish to have before making this pricing decision? (Despite the absence of this information, still answer question2!)
with hindsight, was the decision to raise the price in 2011 a good one for Forner Carpet?
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