What were strategies implemented by FWD to develop, manage, and retain customer relationships? Was FWDs marketing strategy customer-centric? (20 points) 2. What is FWDs positioning strategy? How does FWD develop a competitive advantage relevant to its customers needs? (20 points) 3. Why was designing a strong brand important for FWD? What was FWDs presented brand? (15 points) 4. Why was service quality and technology important for FWD? What was the role of blueprinting the designing and distribution of services in the companys success? (20 points) 5. Which are the areas that FWD needs to improve for building better competitive resilience?