• What were the important strategic shifts that FT USA made over this history?
• How was the certification landscape changed since FT USA's inception?
• How does FT USA's certification process differ from that of RA, UTZ, and others?
• In your view, where should FT cooperate and where should it compete with other certification organizations/agencies?
• What are the key pressures that FT USA now faces? What issues must Rice address to ensure FT USA's lead in the U.S. Certification market over the next five years? What other markets should FT USA consider?
• What should FT USA's product diversification strategy be?
• Should FT USA offer its supply chain assessment without requiring companies to use its label (as with Hershey's)? Or should it insist on certifying only companies that use its label (either for products or ingredients)?
• What are other important issues that are key to FT USA's future success?