A private oil company which drills for oil in the sea has an accident. The oil spillage reaches the shore of a nearby country and damages the local ecosystem as well as the fishing stocks of the local fishermen. 

a) Identify the stakeholders (members of the micro-environment) who will be affected by this event and give reasons for your selection. 

b) Evaluate how the marketer should respond to one group of stakeholders affected by the above accident, using the following concepts. State any assumptions you make. 

i. Power 

Ii. Legitimacy  

Iii. Urgency  

Answer based on this WHAT is the concept – state / explain concept (definition / understanding) HOW is it relevant / important - explain directly how concept is applied to the question or case scenario WHY is it important to marketers – (your analysis); so what does this mean for marketers Critical analysis / thinking: ** What are the possible advantages and/or pitfalls?