What will be the answer here in our given question by our teacher? I'm having a hard time. Thank you

Brief the study in few sentences.? What is the Research problem in this study? How data is collected for the study?

b. Price Bambray by Kawayan Company Financial Projections Raw Materials Bamboo (Body of the tumbler) Compact Sound System Water Filter System Seeds (End of straw cleaner) 18/8 Food Grade Stainless Steel Velvet Fabric (For pouch) Velvet Cord (For tie of pouch) Boxes (For packaging) Stainless Steel for straw cleaner Manufacturing Cost (per piece) Sub-Amount P150/piece P150/piece x 5 P350 x 5 P10/piece x 5 P200/kilo P100/yard P50/yard P15/piece x 5 P100/sheet P800 x 5 Sub-Total P150 (4351.53 MMK) P750 (21757.66 MMK) P1750 (50767.86 MMK) P50 (1450.51 MMK) P200 (5802.04 MMK) P100 (290.02 MMK) P50 (1450.51 MMK) P75 (275.77 MMK) P100 (2901.02 MMK) P4000 (116040.83 MMK) Total Expenses: Required Capital: Original Selling Price Estimated Selling Price: Per Pieces Sold 5 Pieces 10 Pieces For production of 5 Bambray P7,225 (209598.75 MMK) For production of 5 Bambray P7,225 (209598.75 MMK) Expenses/5 P1,445 (41872.97 MMK) Mark up by 20% of OSP P1,734 (50247.57 MMK) Income Profit P8,670 (251237.83MMK) P1,445 (41872.97 MMK) P17,340 (502475.66 MMK) P2,890 (83745.94 MMK) Assumptions: The estimated total expenses for the production of 5 Bambray will be P1,445 (41,872.75 MMK). Thus, the required capital to produce 5 products will also be the same. If this estimation can create 5 Bambrays, then the selling price of each product will amount to P1,734 (50,247.57 MMK). For the Kawayan Company to gain profit, the proponents had marked it up by 20% based on the selling price which is equivalent to P289 (8,374.59 MMK). Therefore, the new estimated selling price of the Bambray is P1,724 (50,247.57 MMK). c. Promotion Digital Marketing Nowadays, more people use social media and that is why the proponents would like to propose to use this as their company's advantage. They can advertise and promote their product by the use of different social media platforms and by making pages to sell their wonderful product. They can also put it on online market platforms that are now available and easily accessible for customers. Sales Promotion The proponents can lend their customers various promotions and special offers such as discounts, buy one take one offers, and loyalty cards. Tri-Media Marketing The proponents may also use the traditional Tri-Media Marketing which involves creating fliers or posters, advertising thru radio channels and thru televisions. This will help the business to reach new customers especially those who are not fond of technology. Branding The proponents can also use taglines and such so they can imprint their product or the company to the customers since when the customers buys a product, they do not just remember the product itself but also the brand and it's tagline. This also helps consumers to easily identify your product and it can also attract more customers. Relationship Marketing The proponents can give simple gifts or freebies to buyers like pens, calendars, notebooks, etc. so that the customers will get satisfied much more and will build a good relationship among them and the business. This can also increase the number of new customers by word of mouth from the existing customers. d. Place In case the Kawayan Company will establish a place, the business can be located in the Urban Asia Center in Maha Bandoola Road, Botahtaung Township, Yangon. This is an excellent location to serve our target market. According to World Population Review, Yangon's 2021 population is now estimated at 5,421,806 and Metropolitan can reach 7,360,703 population at its peak hours. Urban Asia Center is centrally located and easy to reach from anywhere in the city of Yangon. The store will be located on high traffic commuter routes and close to shopping facilities in order to catch customers going to or from work, while they are out for lunch, or on a shopping expedition. XII. SWOT Analysis / Market Analysis This section of the Marketing Plan includes the SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis or the Market analysis of the proposed product and the business itself. Bambray by Kawayan SWOT Analysis / Market Analysis Strengths Weaknesses Since bamboos were used as the . If the body of the tumbler is not material, the Bambray is extremely properly handled, the bamboo may strong and can last long. get infected with fungus or bacteria. The Bambray is heat, stain, and water If the product is mishandled, it can resistant also be attacked by insects. Consumers can use the Bambray as a As bamboo is sturdy and firm, it convertible music player when requires high end machineries for travelling production. The proposed product is reusable and The designs and the color of the eco-friendly which can also lessen the Bambray may fade through time. It single usage of plastic.. has a limited lifespan that depends Since the Kawayan Company is under on how the owner takes care of it. the form of Partnership, each partner Since the Business is under the form can easily contribute shares of their of Partnership, a personal factor of a assets as need arises. partner can affect the entire business. Opportunities Threats Bamboo valued products are The customer's feedbacks, becoming more and more important in satisfaction and attitude towards the Myanmar due to their plastic pollution. proponent's product. Innovative and environmental-friendly . Large competitors who have products are the new trends in the modernized and innovative products market. the same as the Bambray. Southeast Asia is a home to 500 of New arising technologies, services, 1200 different species of bamboos. ideas and changes in the market that Since more consumers wants to help the company must adapt to. lessen the pollution in the present, the Difficulty in convincing cost-conscious demands of such products are rising. consumers to spend on quality eco- Due to the outrageous technology and friendly product the increasing users of the virtual All partners have unlimited liabilities world, the Kawayan Company may to creditors, debts or losses because utilize this to promote and advertise the business is under the form of the Bambray in a digital way. partnership I. EXECUTIVE SUMMARY As water is a basic necessity, and clean water scarcity is still a major problem across the globe particularly in Myanmar, people will still suffer from poor hygiene, unsafe drinking water and different diseases brought by the contaminated water. This study basically delves into this major problem while also tending to solve minor problems such as boredom when travelling and preservation of the environment since the proposed product were surely made eco-friendly. "Kawayan" (came from the Filipino term of Bamboo) is a Filipino business owned by the proponents of this Marketing Plan, which underlies in the form of Partnership that tends to sell their product entitled as "Bambray" within the country of Myanmar. This is to solve their major and minor problems stated above. The proposed product is also culture related which means that some raw materials of it and some designs reflect and represents Myanmar. This is to attract more demand in the market. The company is aimed to satisfactorily meeting the customer demands and to be well known as one of the finest businesses in Myanmar that sells zero waste products that do not just focuses on the profitability but also on customer relations. This Marketing Plan also concentrates on the company's growth strategy, propounding course of actions in which it can build on existing customer relationship and the overall development of the business. The product offered by the Kawayan", provides quality service at a cost that is well within the reach of the average Myanmar citizens. The product entitled as "Bambray" will surely be beneficial and of advantage to the whole population of the said country. The proponents of this Marketing Plan forecasts that the business will grow within the following years. The intent of this Marketing Plan is to develop procedures and strategies that will enhance the strong presence of the company, to increase market share, and to develop concrete promotional activities that will support the business as a whole. II. BRIEF MARKET INTRODUCTION This section of the Marketing Plan involves the Product's Features, Benefits and Advantages, and The Problem and Pain Points solved by the Proposed Product. a. Product Overview The Bambray is an eco-friendly reusable water bottle that is made up of Bambusa Polymorpha or Burmese bamboo, that is only available in Myanmar and two other neighboring countries. This durable and versatile tumbler is designed with a variety of carvings inspired by Myanmar's national symbols, like the Indo-Chinese Tiger, Cucumber Tree, Saung and the Chinthe. With a diameter of 2.7 inches, circumference of 8.48 inches, and height a of 6 inches, this BPA-free tumbler can store up to 560ml of water. The Bambray has its own water filter to remove impurities and contaminants and XIII. Marketing MIX This section of the Marketing Plan involves the brief product explanation, the promotional strategies to be used by the proponents, the place or locale of the business, and the pricing strategies of the proposed product. a. Product Design The Bambray product consists of Burmese bamboo, water filter, SD card tray, 3.5 mm jack for plugging earphones for you to enjoy while traveling. The design of the product is inspired by the Myanmar culture. The proponents use bamboo as the main material for it is of abundant in Myanmar wherein you can found it anywhere. At the top of the tumbler is where you can find the water filter which is designed to solve and remove contaminants off the water. Quality The Bambray is eco-friendly product. It is a very durable heat, stain and water resistant tumbler. It's also safe to drink and to use since it is made of bamboo which can help to eliminate the potential chemicals unlike using plastic tumbler which may contains harmful substance that's bad for the consumer's health. Brand Name The product was called as "Bambray" which derives from the word 'bamboo' and the Burmese word 'ray' which means water in English. It also represents as a ray of hope. Brief Features The bambray has its own water filter system that can be the solution for the water scarcity in the country. It can be also used for travelling because of its special features such as its own SD card tray and small buttons for control. You can also plug in your earphones because it contains a 3.5mm jack which is designed for you to be able to listen to music. It also has a double vacuum insulation which is designed for the drinks to stay cold and hot drinks until it is consumed. It also comes with 3 straws and a straw cleaner that are also made of bamboo. The bamboo straws are ideal to use in beverages because it doesn't transfer heat or cold. Packaging The bambray is wrapped in bubble wrap along with the pouch to protect the product from the damages. It is packed in a box which can be recycled after receiving the product. We use the box for the packaging of the product because it is 100% recyclable and biodegradable. It is also perfect as gifts for special occasions. b. Price Bambray by Kawayan Company Financial Projections Raw Materials Bamboo (Body of the tumbler) Compact Sound System Water Filter System Seeds (End of straw cleaner) 18/8 Food Grade Stainless Steel Velvet Fabric (For pouch) Velvet Cord (For tie of pouch) Boxes (For packaging) Stainless Steel for straw cleaner Manufacturing Cost (per piece) Sub-Amount P150/piece P150/piece x 5 P350 x 5 P10/piece x 5 P200/kilo P100/yard P50/yard P15/piece x 5 P100/sheet P800 x 5 Sub-Total P150 (4351.53 MMK) P750 (21757.66 MMK) P1750 (50767.86 MMK) P50 (1450.51 MMK) P200 (5802.04 MMK) P100 (290.02 MMK) P50 (1450.51 MMK) P75 (275.77 MMK) P100 (2901.02 MMK) P4000 (116040.83 MMK) Total Expenses: Required Capital: Original Selling Price Estimated Selling Price: Per Pieces Sold 5 Pieces 10 Pieces For production of 5 Bambray P7,225 (209598.75 MMK) For production of 5 Bambray P7,225 (209598.75 MMK) Expenses/5 P1,445 (41872.97 MMK) Mark up by 20% of OSP P1,734 (50247.57 MMK) Income Profit P8,670 (251237.83MMK) P1,445 (41872.97 MMK) P17,340 (502475.66 MMK) P2,890 (83745.94 MMK) Assumptions: The estimated total expenses for the production of 5 Bambray will be P1,445 (41,872.75 MMK). Thus, the required capital to produce 5 products will also be the same. If this estimation can create 5 Bambrays, then the selling price of each product will amount to P1,734 (50,247.57 MMK). For the Kawayan Company to gain profit, the proponents had marked it up by 20% based on the selling price which is equivalent to P289 (8,374.59 MMK). Therefore, the new estimated selling price of the Bambray is P1,724 (50,247.57 MMK). c. Promotion Digital Marketing Nowadays, more people use social media and that is why the proponents would like to propose to use this as their company's advantage. They can advertise and promote their product by the use of different social media platforms and by making pages to sell their wonderful product. They can also put it on online market platforms that are now available and easily accessible for customers. Sales Promotion The proponents can lend their customers various promotions and special offers such as discounts, buy one take one offers, and loyalty cards. Tri-Media Marketing The proponents may also use the traditional Tri-Media Marketing which involves creating fliers or posters, advertising thru radio channels and thru televisions. This will help the business to reach new customers especially those who are not fond of technology. Branding The proponents can also use taglines and such so they can imprint their product or the company to the customers since when the customers buys a product, they do not just remember the product itself but also the brand and it's tagline. This also helps consumers to easily identify your product and it can also attract more customers. Relationship Marketing The proponents can give simple gifts or freebies to buyers like pens, calendars, notebooks, etc. so that the customers will get satisfied much more and will build a good relationship among them and the business. This can also increase the number of new customers by word of mouth from the existing customers. d. Place In case the Kawayan Company will establish a place, the business can be located in the Urban Asia Center in Maha Bandoola Road, Botahtaung Township, Yangon. This is an excellent location to serve our target market. According to World Population Review, Yangon's 2021 population is now estimated at 5,421,806 and Metropolitan can reach 7,360,703 population at its peak hours. Urban Asia Center is centrally located and easy to reach from anywhere in the city of Yangon. The store will be located on high traffic commuter routes and close to shopping facilities in order to catch customers going to or from work, while they are out for lunch, or on a shopping expedition. XII. SWOT Analysis / Market Analysis This section of the Marketing Plan includes the SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis or the Market analysis of the proposed product and the business itself. Bambray by Kawayan SWOT Analysis / Market Analysis Strengths Weaknesses Since bamboos were used as the . If the body of the tumbler is not material, the Bambray is extremely properly handled, the bamboo may strong and can last long. get infected with fungus or bacteria. The Bambray is heat, stain, and water If the product is mishandled, it can resistant also be attacked by insects. Consumers can use the Bambray as a As bamboo is sturdy and firm, it convertible music player when requires high end machineries for travelling production. The proposed product is reusable and The designs and the color of the eco-friendly which can also lessen the Bambray may fade through time. It single usage of plastic.. has a limited lifespan that depends Since the Kawayan Company is under on how the owner takes care of it. the form of Partnership, each partner Since the Business is under the form can easily contribute shares of their of Partnership, a personal factor of a assets as need arises. partner can affect the entire business. Opportunities Threats Bamboo valued products are The customer's feedbacks, becoming more and more important in satisfaction and attitude towards the Myanmar due to their plastic pollution. proponent's product. Innovative and environmental-friendly . Large competitors who have products are the new trends in the modernized and innovative products market. the same as the Bambray. Southeast Asia is a home to 500 of New arising technologies, services, 1200 different species of bamboos. ideas and changes in the market that Since more consumers wants to help the company must adapt to. lessen the pollution in the present, the Difficulty in convincing cost-conscious demands of such products are rising. consumers to spend on quality eco- Due to the outrageous technology and friendly product the increasing users of the virtual All partners have unlimited liabilities world, the Kawayan Company may to creditors, debts or losses because utilize this to promote and advertise the business is under the form of the Bambray in a digital way. partnership I. EXECUTIVE SUMMARY As water is a basic necessity, and clean water scarcity is still a major problem across the globe particularly in Myanmar, people will still suffer from poor hygiene, unsafe drinking water and different diseases brought by the contaminated water. This study basically delves into this major problem while also tending to solve minor problems such as boredom when travelling and preservation of the environment since the proposed product were surely made eco-friendly. "Kawayan" (came from the Filipino term of Bamboo) is a Filipino business owned by the proponents of this Marketing Plan, which underlies in the form of Partnership that tends to sell their product entitled as "Bambray" within the country of Myanmar. This is to solve their major and minor problems stated above. The proposed product is also culture related which means that some raw materials of it and some designs reflect and represents Myanmar. This is to attract more demand in the market. The company is aimed to satisfactorily meeting the customer demands and to be well known as one of the finest businesses in Myanmar that sells zero waste products that do not just focuses on the profitability but also on customer relations. This Marketing Plan also concentrates on the company's growth strategy, propounding course of actions in which it can build on existing customer relationship and the overall development of the business. The product offered by the Kawayan", provides quality service at a cost that is well within the reach of the average Myanmar citizens. The product entitled as "Bambray" will surely be beneficial and of advantage to the whole population of the said country. The proponents of this Marketing Plan forecasts that the business will grow within the following years. The intent of this Marketing Plan is to develop procedures and strategies that will enhance the strong presence of the company, to increase market share, and to develop concrete promotional activities that will support the business as a whole. II. BRIEF MARKET INTRODUCTION This section of the Marketing Plan involves the Product's Features, Benefits and Advantages, and The Problem and Pain Points solved by the Proposed Product. a. Product Overview The Bambray is an eco-friendly reusable water bottle that is made up of Bambusa Polymorpha or Burmese bamboo, that is only available in Myanmar and two other neighboring countries. This durable and versatile tumbler is designed with a variety of carvings inspired by Myanmar's national symbols, like the Indo-Chinese Tiger, Cucumber Tree, Saung and the Chinthe. With a diameter of 2.7 inches, circumference of 8.48 inches, and height a of 6 inches, this BPA-free tumbler can store up to 560ml of water. The Bambray has its own water filter to remove impurities and contaminants and XIII. Marketing MIX This section of the Marketing Plan involves the brief product explanation, the promotional strategies to be used by the proponents, the place or locale of the business, and the pricing strategies of the proposed product. a. Product Design The Bambray product consists of Burmese bamboo, water filter, SD card tray, 3.5 mm jack for plugging earphones for you to enjoy while traveling. The design of the product is inspired by the Myanmar culture. The proponents use bamboo as the main material for it is of abundant in Myanmar wherein you can found it anywhere. At the top of the tumbler is where you can find the water filter which is designed to solve and remove contaminants off the water. Quality The Bambray is eco-friendly product. It is a very durable heat, stain and water resistant tumbler. It's also safe to drink and to use since it is made of bamboo which can help to eliminate the potential chemicals unlike using plastic tumbler which may contains harmful substance that's bad for the consumer's health. Brand Name The product was called as "Bambray" which derives from the word 'bamboo' and the Burmese word 'ray' which means water in English. It also represents as a ray of hope. Brief Features The bambray has its own water filter system that can be the solution for the water scarcity in the country. It can be also used for travelling because of its special features such as its own SD card tray and small buttons for control. You can also plug in your earphones because it contains a 3.5mm jack which is designed for you to be able to listen to music. It also has a double vacuum insulation which is designed for the drinks to stay cold and hot drinks until it is consumed. It also comes with 3 straws and a straw cleaner that are also made of bamboo. The bamboo straws are ideal to use in beverages because it doesn't transfer heat or cold. Packaging The bambray is wrapped in bubble wrap along with the pouch to protect the product from the damages. It is packed in a box which can be recycled after receiving the product. We use the box for the packaging of the product because it is 100% recyclable and biodegradable. It is also perfect as gifts for special occasions