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What would be Place (distribution) strategy of BC Bike New Race for 18 to 25 age group. Explain under given headings. Channels of distribution -
What would be Place (distribution) strategy of BC Bike New Race for 18 to 25 age group. Explain under given headings.
Channels of distribution - manufacturer, wholesaler, retailer
- Product location availability
- Physical distribution/location of facilities/modes of transportation
- Cost
- Production
- Distribution
- Overhead
- Sales
- Marketing
- Markup
- Suggested selling price
- Profit margin
- Price and quality relationship - perceived value
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