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What would be the Product Strategy of BC Bike Race for new product which is new bike race for 18 to 25 age group under
What would be the Product Strategy of BC Bike Race for new product which is new bike race for 18 to 25 age group under below given headings?
- Product strategy
- Type - good, service, idea etc.
- Features - how will it be different from the competitors?
- Branding Strategy
- Identification - brand name, label and packaging
- Production method/delivery of service
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
