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What would happen to the consumer's perception of quality if Mercedes Benz started producing a pick-up truck that sold for the same price as comparable

What would happen to the consumer's perception of quality if Mercedes Benz started producing a pick-up truck that sold for the same price as comparable trucks produced by Ford or General Motors? What might happen to Mercedes Benz's sedans and sports car sales if the firm did not change its pricing strategy on these cars? Compare the effects of this strategy of introducing an inexpensive, competitive pick-up truck to the alternative of introducing an expensive, high-quality truck

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