What would the executive summary be for this project?

12 v/ A BI U Dv Av ... v Ov U V Promotion -Veronica To promote our products, we can use direct advertisements by reaching out to restaurants to benefit from using our product. Since our products are sold in bulk and are made for restaurants, advertising them on a larger scale would be more costly yet less effective. Marketing Budget and Financial Projections (Chelsea): Break Even analysis- Fixed costs/ Selling price per Unit- Variable Cost per Unit 15,000/ (5.85-.10) = 2,564.00 Initial Funding Our company has sought funds through grants, loans, and personal capital during the startup process. There are several sustainable foundations that are allow us resources. For example, The triangle community foundation. This particular foundation seeks to help sustainable efforts along with many other foundations. There is an option to start a fund within this website/ organization. The anal of this foundation is to economically and environmentally resolute communities Get Predictions: On 90% + O V 35.F E O 19 K WD... 12 A A D Measureable The size of the target market is very large, due to the fact that it is tailored around fast food chains. For example Mcdonalds has over 13,000 locations in the US only. And Mcdonalds sells around 560 million Big Macs a year! But if the company targets our resources to fast food chains then hopefully our company could be the ones to make Big Mac wrappers. Accessible If our company is targeting these large fast food chains, then we need to make sure that our prices are competitive and affordable. Our company also needs to be very reachable, so that customers and consumers are attracted to our business. The one thing that we need to consider is where to place our ads and where they would be accessible. Where our company would be most profitable with ads would definitely be online. Differentiable Our company is only targeting one segment, so this isn't as much of an issue for us. However, our company may need to change its marketing strategy based on who our target market is. For Text Predictions: On 90% O W V 19 35OFIncorporated expenses: State taxes $200 $425 $550 Liability Insurance $500 $750 $890 Total Incorporated_expense: $700 $1175 $1440 Net Income $15,385 $26,071 $52,153 Evaluation and Control Metrics (Chelsea): The plans that are implemented are effective because we have seen growth and we project growth. Thus far we have met our profit margin. Our success will be measured based off how dictions: Onto... 12 A A B U Av ... E OV Competitor Analysis - Veronica Valdez 5 Our main competitor is Hefty and Great Value. Hefty came out with Zoo Pals, which was a fun and creative paper plate for the younger audience to eat from. The product of Zoo Pals was trending up until 2006 when Hefty had to discontinue the product. It is a priority of our company to build our product on what is relevant of the current era. Global warming and helping the environment is becoming more of a pressing issue. What will make our product stand out is our reason for making the product, while also adding exciting art to the equation. Another competitor is Great Value. Great Value is sold in local grocery stores for a great price. They are known as the cheaper alternative while giving the same results. You get more for less the price. This brand sells various items such as bowls, silverware, plates, etc. Although, they have a good price there is a lack in creativity. Therefore, Bambi Bio Plates still stand in competition. Text Predictions: On 90% O W V E 19 SK 92 35.F12 A A B Financial Projections: A) The numbers came from the price of materials, labor, and other expenses. B) The assumptions are based off of the prediction that everything will go how it did this year, 2021 or be better in following years. C) Size: 1.5 x10.13 inches; 7.2 ounces sold at $5.85 D) Production cost: 20 count plates @ $2 Packaging @ $1.45 per package About 10 cents per plate E) Profit: $2.40 F) The profit that we anticipate in the next years are about $100,000 based on production amounts. Text Predictions: On 9 W V 19 CK 35OF12 Evaluation and Control Metrics (Chelsea): The plans that are implemented are effective because we have seen growth and we project growth. Thus far we have met our profit margin. Our success will be measured based off how much funds we put in expenses and how much was left over. We have measured the rate of sales throughout each day, and we have continued to sell the amount of product that is provided to retailers. Our company will continue to analyze selling numbers from retailers and then determine how much advertisement and other tactics needs to be produced, in order to increase sales. edictions: On12 Financials Income Statement for the Year ending December 31 Year 1 Year 3 Year 5 (2021) (2023 (2025) Revenue: Sales $40,000 $60,000 $95,000 Cost of Goods Sold $10,000 $15,000 $23,000 Gross profit $30,000 $45,000 $72,000 Operating Expenses: no non Text Predictions: On O W 19 CK 35OFnes New Ro... V 12 V A A B I U v IN . . . Ev Ov Uv Initial Funding Our company has sought funds through grants, loans, and personal capital during the startup process. There are several sustainable foundations that are allow us resources. For example, The triangle community foundation. This particular foundation seeks to help sustainable efforts along with many other foundations. There is an option to start a fund within this website/ organization. The goal of this foundation is to economically and environmentally resolute communities. Get Go has the same efforts and goals and the funding from foundations such as the one listed above would greatly fit our needs. "Sustainable Communities." Triangle Community Foundation. https://trianglecf.org/impact/sustainable-communities/. Financial Projections: A) The numbers came from the price of materials, labor, and other expenses B) The assumptions are based off of the prediction that everything will go how it did this year, English Text Predictions: On 90% + Fit earch O 92 19 35OF O 5 hrV 12 A A B I U D V Av . . . WN - Operating Expenses: Advertisement (Instagram, Facebook, Tik Tok, $2,000 $3,500 $4,000 Kidoodle.TV, Sling, and YouTube) Product Research $800 $800 $950 Supplies $3,115 $3,954 $3,457 Salaries & Wages (Includes manufacturing costs $8,000 $9,500 $10,000 and retail costs) Total expenses: $13,915 $17,754 $18,407 Incorporated expenses: State taxes $200 $425 $550 Text Predictions: On 9 O 19 W ifi 35OF12 A A B I U Dv Av . . Marketplace Gap - Veronica Valdez 3 Marketplace gap is when you don't have a specific product on the market. It's something that consumers want but can't have due to it not existing. It's considered to be an opportunity because there is the chance that someone can create it for the consumers in demand for that product. The gap also represents an opportunity to obtain clients for a company since they are missing something in their supply. There is a need for kid friendly plates, all while being safe for the environment. Our company has the opportunity to provide a new kid friendly product while making an effort to help the earth. Industry Analysis - Jordan Spinelli Plastic played a major role in the USA for many years, many people thought that it would be impossible to live without plastic. However, there has been an increase in the need to make more eco-friendly products because of the increase in environmental concerns. However, over the next coming years, the market is expected to increase due to the need for biodegradable products. In the next five years, biodegradable fast-food packaging will become mainstream and will be used ext Predictions: On 90% O W V 19 35.F Ees New Ro... 12 V A A B I U ON Av ... EE EV Ev Price-Jordan The bamboo packaging is more expensive than normal biodegradable packaging. Therefore, it's going to be slightly more expensive per container. For example, a normal biodegradable packaging costs around .25 to purchase. However, for the special bamboo packaging it will cost around .30 to purchase. Therefore, our product will cost .30 cents per container. Place - Veronica The most convenient way to provide for our consumers would be to have an online ordering system. This way, our product will be easy to obtain as well as easy to distribute. Once orders are Footer placed, we would simply ship out the product to them. 9 Promotion -Veronica To promote our products, we can use direct advertisements by reaching out to restaurants to benefit from using our product. Since our products are sold in bulk and are made for restaurants, advertising them on a larger scale would be more costly yet less effective. English Text Predictions: On 90% + Fit earch O W 35OF OD... V 12 V A BI U DV Av ... Mission - Jordan Spinelli Our mission is to create a unique, creative, biodegradable eating tray. This tray was created in efforts to increase the carbon footprint. Our product will bring awareness and make a difference in our environments and in communities. This tray is designed towards children under 12 but is not limited to all ages. The goal is for this product to reach all people to spread a positive message of sustainability. Objectives - Chelsea Cole The Objective to our biodegradable plate is to create a distinct footprint on the world's environment's sustainability. Our company Get Go will accomplish this task by using materials that are able to be decomposed by living organisms and or bacteria. For example, materials such as biodegradable bamboo, palm leaf, and dense paper. Our goal is to eliminate dangerous plastics and toxins that pollute the earth through plastic trays. Our company's values focus on sustainability, better quality materials used to create the product, and educating promoting the Text Predictions: On 90% O W 35OF12 A A B I U Dv Av .. . Opportunities- Our company has the opportunity to exemplify the importance of biodegradable trays. The materials that are being used are friendly to our environment and there is a dire need for safer products used in the world. Climate control is a big trend at the moment and our product would fit perfect into the movement. Animals are losing their homes and going extinct due to the nonchalant actions of humans. The footprint of our product will show the willingness to help the cause, hoping that more people and companies will join the process of making a safer environment. Threats- There is an increase in competition considering the trend in global warming, animals losing their homes, and animals going extinct. There are demographic changes which made the demand higher for biodegradable products. Our main competitors are Hefty and Great Value. We do not currently have a website, nor do we sell our product online. Footer Competitor Analysis - Veronica Valdez 5 Our main competitor is Hefty and Great Value. Hefty came out with Zoo Pals, which was a fun and creative paper plate for the younger audience to eat from. The product of Zoo Pals was Text Predictions: On 90% + O K W V 35OF E 19 SpeakerObjectives - Chelsea Cole The Objective to our biodegradable plate is to create a distinct footprint on the world's environment's sustainability. Our company Get Go will accomplish this task by using materials that are able to be decomposed by living organisms and or bacteria. For example, materials such as biodegradable bamboo, palm leaf, and dense paper. Our goal is to eliminate dangerous plastics and toxins that pollute the earth through plastic trays. Our company's values focus on sustainability, better quality materials used to create the product, and educating promoting the benefits of using biodegradable trays. While always keeping in mind what is best for customers and trying our best to protect the planet. Another objective is to promote sustainability awareness and the reason for creating our product. Our company will do this by organizing a website full of facts and information, planning fundraising events for nonprofits, and participating in community events to raise awareness for the need of our product. Our goal is to reduce carbon emissions to 0 by 2027. Text Predictions: On 90% W VI E 19 35OF12 Resources Biodegradable bamboo paper take out disposable containers. Biodegradable Bamboo Paper Take Out Disposable Containers - Nyheder -. (n.d.). Retrieved October 3, 2021, from https://www.versupack.com/dayheder/item-32/. Industry market research, reports, and Statistics. IBISWorld. (n.d.). Retrieved October 3, 2021, from https://www.ibisworld.com/united-states/market-research-reports/bioplastics- manufacturing-industry/. Gap in the market - definition and meaning. Market Business News. (2019, April 22). Retrieved October 3, 2021, from https://marketbusinessnews.com/financial-glossary/gap-in-the- market/#:~:text=A%20gap%20in t Predictions: On W 35OF1.Segmentation (Chelsea): Our company is working within a B2C prospect. Our company sells to local grocery stores and to restaurants. Marketing to grocery stores opens up our company to consumers who purchase food and may be in need of a product to put the food on. We are in efforts to reach customers through a psychographic, behavioral, demographic, and geographic attribute. Our company is trying to reach as many consumers as possible. Bambi Bio Plates are a fun way to introduce a specific group of people to being more environmentally friendly. This product is also great for consumers who are already in efforts to make a carbon footprint. Our product is for more for people who are involved with children, but the message can be spread to everyone. Market Targeting - Jordan Spinelli edictions: On 90 O W 35.F 19 SK12 A ABIUDA E Ov Industry Analysis - Jordan Spinelli Plastic played a major role in the USA for many years, many people thought that it would be impossible to live without plastic. However, there has been an increase in the need to make more eco-friendly products because of the increase in environmental concerns. However, over the next coming years, the market is expected to increase due to the need for biodegradable products. In the next five years, biodegradable fast-food packaging will become mainstream and will be used in most places, while plastic manufacturers are expected to experience a huge decrease in production. (Industry market research, reports, and Statistics) The market size is about 428 million dollars, while there are about 130 of these businesses in the United States. (Industry market research, reports, and Statistics) t Predictions: OnLayout ew Ro... 12 A A B I U D A v ... Ev Ov Differentiable Our company is only targeting one segment, so this isn't as much of an issue for us. However, our company may need to change its marketing strategy based on who our target market is. For example, we may need to target Mcdonalds and Wendys. However, we can't use the same marketing strategy for two different types of target markets. Therefore, we would need to change our marketing strategy based on who we are selling too. Sustainable Our consumers would be people who eat at fast food restaurants, so that means it would contain people of different ages, gender, and jobs. The one thing that could be reliable across consumers would be that they don't want to spend large amounts of money on food. Therefore, we need to make our products affordable to these consumers. MARKETING MIX Positioning - Jordan Our company wants to do as much for the climate crisis as possible, and for us that means glish Text Predictions: On 909 rch O W 19 SK 35OF12 A Situation Analysis - Chelsea Cole Strengths- Overall, our company's mission to help bring awareness and create a sustainable product for the environment. In more detail, our trays are highly efficient, and manufacturing is at a low cost.. Our product is made of eco-friendly materials that are safe for the environment and prevents pollution. The more our product is used in the market, the less pollution and hazard to animals there will be. Our company carries integrity, a motivating cause, and continuous updated data which translates a positive relationship with our customers. Weaknesses- Biodegradable products lack awareness and companies are continuing to use non- eco-friendly products. Our company needs to enhance in networking to ensure the use of our product. The market for eco-friendly product is there but we need to make a wider spread so that all companies see a need. Opportunities- Our company has the opportunity to exemplify the importance of biodegradable trays. The materials that are being used are friendly to our environment and there is a dire need for safer products used in the world. Climate control is a big trend at the moment and our product Predictions: On V 35OFMarket Targeting - Jordan Spinelli Our main target would be any restaurant in the food industry. Eco Server is using differentiated marketing because we are not specific to any company, we can provide to multiple chain and privately owned restaurants interested in making their packaging more sustainable which also keeps it in the food industry. We would tailor our products to what restaurants want by making it sustainable and selling our products in bulk so that companies don't have to worry about constantly restocking. Durable Our product is durable for its intended use: food storage. It's strong, leakproof, and sturdy so Foo accidents are avoided and consumers can use them with ease. 7 Measureable The size of the target market is very large, due to the fact that it is tailored around fast food chains. For example Mcdonalds has over 13,000 locations in the US only. And Mcdonalds sells around 560 million Big Macs a year! But if the company targets our resources to fast food chains ext Predictions: On 90% O W V 19 35.F12 A A B U A v WN - E Ov MARKETING MIX Footer Positioning - Jordan Our company wants to.do as much for the climate crisis as possible, and for us that means creating biodegradable, environmentally friendly and sustainable packaging into the fast food industry. This would give confidence to future generations, so that they can prosper in their own time. Eco Server is created and promoted by scientists because this product is proven to help the environment. Product - Veronica To start, we have a closable box for sandwiches, a cardboard box for pastas or salads, and a standard closable to-go box for all other foods. All of these products are sold separately. 90% + xt Predictions: On O W 19 SK