What's appropriate in comparison marketing? You'd like to put out an ad for your client that compares his product to the competition. How far can you go? You will find examples of comparison marketing everywhere. Acne medication put an image of client using one products such as proactive versus photos of the same person using a rival product to show which zap zits better than those of a rival on a television ad. What's your plan of action when comparing two rival products? Pick a rival and give an example of how far you would be comfortable going in comparison marketing.