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The University ASSIGNMENT DETAILS Write a report which evaluates a genuine physical/digital product or service within your chosen industry/sector, and offers recommendation for the continuous improvement of this product in line with the current industry trends; and/or for the cycle characteristics of a prototype if the chosen product is coming at the end of its life As part of this report, you should consider the following areas: Provide an insight of the context within which this chosen product was 5 Case Had developed to fulfil the strategic objective(s) of a specific company You need to clearly explain who has overall responsibility for designing, developing and improving (the ownership) the selected product/service; Critically appraise the key attributes of the chosen product and its main competitors in the current market; ( SWOT) Critically analyse the current issues in managing this chosen product within existing macro and micro environments, as well as associated risks; (VuCA) Critically evaluate its current position within its product life cycle and its market; ( Generic Product life Cycle) BCG matrix Conclude and recommend key features and processes that this product could continuously improve to be in line with the constantly changing requirements, and/or the characteristics of a prototype if the chosen product is coming at the end of its life cycle. You are expected to use the concepts and frameworks discussed in the module in preparation of this report. Report length: 2,500 words. Please note that you can deviate +/- 10% from the word limit stated for this assignment. Please refer to the marking criteria (below) for a breakdown of how the tasks will be marked. SWLOT Apple Samsung