What's the Big Picture at Disney? (Corporate Level Strategy) Disney's Avengers: Endgame movie, released in 2019, was Disney's highest grossing movie of all time. With revenues of over $2 billon, it is one of seven Disney movies to gross over $1 billion. Frozen II was the highest grossing animated movie at $1.37 bithon (Clark, 2020). Although Walt Disney was a visionary, even he would have struggled to imagine such enormous numbers when his company was created. In 1923, Disney Brothers Cartoon Studio was started by Walt and his brother Roy in their uncle's garage. The flodgling company gained momentum in 1928 when a character was invented that still plays a central role for Disney today-Mickey Mouse. Disney expanded beyond short cartoons to make its first feature film, Snow White and the Seven Dwarves, in 1937. Following a string of legendary films wuch as Pinocchio (1940), Fantasia (1940), Bambi (1942), and Cinderella (1950), Walt Diatey began to diversify his empire. His company developed a television series for the American Broadcasting Company (ABC) in 1954 and opened the Disneyland theme park in 1955. Shortly before its opening, the theme park was featured on the television show to expose the American public to Walt's innovative ideas. One of the bosts of that episode was Ronald Reagan, who twenty-five years bater became president of the United States. A larger theme park, Walt Disney World, was opened in Orlando in 1971. Roy Disney died just two months after Disney World opened; his beother Walt had passed in 1966 while planning the creation of the Orlando facily