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Whats the difference between goals and objectives and why is it important to have them? What does a company analyze when it does a SWOT

  1. Whats the difference between goals and objectives and why is it important to have them?
  2. What does a company analyze when it does a SWOT analysis?
  3. What are the differences between strategic, tactical and operational planning?
  4. What are the five steps in the control process?
  5. Whats the difference between internal and external customers? Is there a difference on how you manage each of those customers?

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