What's the difference between social listening and social monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher$-$level perspective.

Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.

Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.

Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.