What's your strategy with the retargeting campaign? And what will you use to measure performance?

Since retargeting campaigns focus on audience size, I$$m going to retarget anyone who$$s been to any page of our website. They$$ve already shown interest in our brand, so they should be interested in learning more specifically about the American Dream Backpack. The metrics I$$ll focus on are click$-$through rate and revenue.

My strategy is ad relevance. I$$ll target the backpack category page audience. As they$$ve already shown an interest in backpacks, they should be interested in learning more specifically about the American Dream Backpack. The metrics I$$ll focus on are conversion rate and impressions.

Even though the audience size is smaller, I$$m going to target anyone who$$s been to the American Dream Backpack product page. They$$re obviously interested in the product. They probably just need a little push. The metrics I$$ll focus on are conversion rate and click$-$through rate.

SE