Question
When a bank in New South Wales decides to study the marketing activities of an innovative bank in New Zealand, in order to develop new
When a bank in New South Wales decides to study the marketing activities of an innovative bank in New Zealand, in order to develop new ideas for product line expansion, this is an example of a(n)
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
