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When a brand team defines a demographic target market of consumers for their product, they do not worry about identifying many smaller subsets of consumers
When a brand team defines a demographic target market of consumers for their product, they do not worry about identifying many smaller subsets of consumers within their broad market.
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
