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When a brand uses more than one channel, such as direct and indirect, or multiple indirect channels, conflict between channel members is unlikely. True False
When a brand uses more than one channel, such as direct and indirect, or multiple indirect channels, conflict between channel members is unlikely. True False
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Operations and Supply Chain Management for the 21st Century
Authors: Ken Boyer, Rohit Verma
1st edition
978-0618749331, 618749330, 978-1111225292
