When a company adds pages to a website containing content-rich articles, they can use the content to improve their own reputation and respond to customer issues. At the same time, they can advertise directly within the content with banners and text copy. This can be interesting for customers as it creates inbound traffic and provides many opportunities for customer engagement. What is this approach commonly called

	a.	Article Marketing
	b.	Magnet Copy
	c.	Content Selling
	d.	Blog Marketing

What type of payment arrangement does the following statement describe?

A commitment by the buyers bank that a payment will be made upon receipt of the documentary evidence that has been requested by the buyer to show proof that the exporter has met the terms and conditions of the contract.

	a.	Documentary collection
	b.	Letter of credit
	c.	Cash-in-advance
	d.	Open account