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When a company advertises on the Internet, the company pays the operators of search engines each time an ad for the company appears with search
When a company advertises on the Internet, the company pays the operators of search engines each time an ad for the company appears with search results and someone clicks on the link. Click fraud is when a computer program pretending to be a customer clicks on the link. An analysis of comma clicks coming into a company's site
b Show the confidence interval for the population proportion of fraudulent clicks in a form suitable for sharing with a nontechnical audience.
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