When a company embraces integrated marketing communications, it recognizes that the various elements of a company's communication strategy must be carefully coordinated. Review the Toyota crisis article carefully, and search the web for more information needed to understand their case of PR.

In your initial post,

• Determine four major difficulties that can compromise an organization's attempt to communicate with customers in any location. Provide examples.
• Explain the issues that can arise in markets in different countries when marketers decide to implement a global sales promotion strategy.
• Differentiate between personal selling and direct marketing.