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When a consumer says I just like the product as their reason for buying the product, they were engaged in: Attribute-based evaluation Alternative-based evaluation
When a consumer says "I just like the product" as their reason for buying the product, they were engaged in: Attribute-based evaluation Alternative-based evaluation Affect-based evaluation Elimination-by-aspects rule Lexicographic rule
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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