Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

When a consumer says I just like the product as their reason for buying the product, they were engaged in: Attribute-based evaluation Alternative-based evaluation

image text in transcribed 

When a consumer says "I just like the product" as their reason for buying the product, they were engaged in: Attribute-based evaluation Alternative-based evaluation Affect-based evaluation Elimination-by-aspects rule Lexicographic rule

Step by Step Solution

There are 3 Steps involved in it

Step: 1

The consumer saying I just like the product as their reaso... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing

Authors: Roger Kerin, Steven Hartley, William Rudelius

16th Edition

1264218753, 978-1264218752

More Books

Students also viewed these Economics questions

Question

What are the seven kinds of social media content?

Answered: 1 week ago

Question

What is the meaning of an organizations mission?

Answered: 1 week ago

Question

explain why competition can be both good and bad, and

Answered: 1 week ago